PRIVACY POLICY

We collect several types of information from our customers to provide them with personalised products and services, including:
- Personal information such as your name, email address, phone number, and shipping address
- Demographic information such as your age, gender, and interests
- Payment and transaction information such as your credit card details and order history
- Communication and feedback information such as your reviews and comments
We collect this information directly from you when you use our website or communicate with us via email or phone.

We use your personal information to provide you with personalised products and services, including:

Processing and Fulfilling Your Orders
We use your personal information to process and fulfill your orders, which includes:
- Verifying your identity and payment details
- Providing you with customer service and support
- Shipping your orders to your designated address
- Sending you order confirmations and tracking information
We may also use your information to prevent fraud, resolve disputes, or to comply with legal obligations.

Communicating with You
We use your personal information to communicate with you about your orders, our products and services, and promotional offers. This includes:
- Sending you order confirmations and updates
- Responding to your customer service inquiries and feedback
- Notifying you about new products, services, and promotional offers that may interest you
- Providing you with personalised recommendations and advertising

Personalising Our Website and Advertising
We use your personal information to personalise your experience on our website and to tailor our advertising to your interests and preferences. This includes:
- Customising our website based on your browsing behaviour and interests
- Displaying personalised advertising on our website and other online platforms
- Analysing your behaviour and interests to improve our products and services

Improving Our Products and Services
We use your personal information to improve our website, products, and services based on your feedback and behaviour. This includes:
- Conducting market research and analysis to better understand our customers' needs and preferences
- Developing and testing new products and features
Improving our website's functionality and user experience

Compliance with Applicable Laws and Regulations
We may use your personal information to comply with applicable laws and regulations, including:
- Tax and accounting regulations
- Product safety and compliance regulations
- Data protection and privacy regulations

We understand the importance of keeping your personal information private and secure. However, there may be circumstances where we need to share your information with third parties in order to provide you with our products and services.

Third-Party Service Providers
We may share your personal information with third-party service providers who help us provide our products and services, such as payment processors, shipping carriers, and marketing agencies. These third-party service providers are bound by confidentiality agreements and are only permitted to use your information to provide services to us. Specifically, we may share your information with:
- Payment processors to process your payments securely and efficiently.
- Shipping carriers to deliver your orders to you.
- Marketing agencies to help us create and deliver targeted advertising campaigns.

Business Partners
We may also share your personal information with our business partners, such as other companies or individuals who offer complementary products or services. We only share your information with these partners if it is necessary to provide our products and services to you or if you have given us your consent.

Legal Compliance
We may share your personal information with law enforcement or regulatory authorities in response to a lawful request or court order, or to protect our rights, property, or safety. This includes:
- Responding to a subpoena or other legal process
- Investigating potential fraud or other unlawful activity
- Enforcing our policies or defending against legal claims

Corporate Transactions
In the event that Personal Chic undergoes a merger, acquisition, or other corporate transaction, your personal information may be disclosed as part of the transaction. We will require any acquiring entity to comply with this Privacy Policy and protect your personal information in a manner consistent with applicable laws and regulations.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, as well as to comply with applicable legal obligations. We will securely delete your personal information when it is no longer needed or at your request, unless we are required to retain it by law or for legitimate business purposes.

You have the right to access, correct, or delete your personal information that we hold. You may also have the right to object to or restrict certain uses of your information or to request that we transfer your information to another party. To exercise these rights, please contact us using the contact information provided below.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. If we make material changes to this Policy, we will notify you by email or by posting a notice on our website.

If you have any questions or concerns about this Privacy Policy, or if you would like to exercise your rights, please contact us at info@personalchic.co.uk.